Jitendra
I design complex fintech ecosystems, enterprise platforms, and scalable design systems. I think in products — not pixels.
Products I've owned end to end.
Click any project to read the full case study — problem, research, decisions, and outcomes.
I design systems
that scale with business.
I'm a Senior Product Designer with 9+ years leading design across India's most complex financial and commerce platforms. I don't just ship interfaces — I define product direction, shape information architecture, and partner with engineering and business from day one.
At Paytm, I owned the UX of merchant POS, transit ticketing, and Paytm for Business — products used by millions of merchants and commuters daily. At MyGold, I architected an entire fintech ecosystem across 7 platforms and 6 admin roles, building the design system from ground up.
My design decisions are anchored in user research, business constraints, and systems thinking. I care deeply about closing the gap between design and engineering.
What I bring to
a product team.
I define problems before designing solutions. Every decision is tied to a user need, business goal, or measurable outcome.
I build scalable design systems — tokens, components, documentation, multi-platform — not just Figma files.
Stakeholder interviews, usability testing, journey mapping, competitive analysis — research drives every decision.
Structured multi-role platforms with 6+ user types, complex permissions, and deeply nested content hierarchies.
Led design in close collaboration with PMs, engineers, and stakeholders — owning end-to-end product decisions.
Payments, digital gold, merchant POS, transit — I understand domain constraints, regulations, and edge cases.
How I approach
complex problems.
I spend significant time here — the quality of the solution depends entirely on the quality of the problem definition.
Personas, IA, and measurable goals. I align the team and design tools to prevent expensive rework.
Lo-fi wireframes and multiple concepts. I present trade-offs — not just one solution — and let data guide the final path.
High-fidelity Figma designs and interactive prototypes. Handoff is a conversation, and I stay close to engineering during builds.
What colleagues say.
“Jitendra translates complex fintech requirements into intuitive interfaces better than anyone I've worked with. His design system work at MyGold saved us months of development time.”
“He understands merchant pain points at a depth that comes from real research. Always delivers user-first solutions even under extremely tight timelines.”
“Jitendra's UX for the EDC machine reduced merchant onboarding time significantly. His thinking goes beyond screens — he designs for the entire system.”
Let's build
something great.
Open to senior product design roles, design leadership, and select consulting. Based in Noida — open to remote worldwide.